Standards-based design, development, writing and editing for the web
I gave a workshop on web writing to a group of communications professionals all of whom had been in the biz since before ever there was an internet. (Mind you so have I, but never mind). When I told them that all their pithy, witty, teasing headlines had to go, the workshop went down hill. But now, even a newspaper - The New York Times - is saying writing has to change.
And it's all because of Google.
